Evnex is a New Zealand-owned company developing smart EV charging technology designed to give people more control over how and when they charge, while helping them better understand their energy use.

For the launch of the E2 across New Zealand and Australia, the focus was on making smart charging feel simple and relevant to everyday life. Rather than just introducing a new charger, the work aimed to show how charging decisions affect cost, carbon impact, and the wider grid. The content focused on building a broader understanding of smart charging. This meant showing why it matters, how it works with different EVs, and how it fits into a changing energy system. We worked with a range of EV brands like Polestar, Škoda, Volvo, Kia, Volkswagen, Tesla and Ford to show compatibility in a practical way, helping people see that upgrading how they charge is just as important as the car itself.

Applied across web, video, and print, the campaign introduced the E2 as more than just a charger, highlighting its role in reducing costs, lowering carbon impact, and supporting smarter energy use.Since launch, the E2 range has expanded to include additional models, giving more people access to smart EV charging at different price points.