Brand identity for a Christchurch-based performance dietitian.

Conrad Goodhew is a Christchurch-based performance dietitian focused on cutting through industry noise and simplifying how people approach food and performance. The identity was designed to reflect that thinking. A simple, recognisable mark built around familiar food cues reinforces the idea that nutrition doesn’t need to be overcomplicated. Paired with a clean, functional type system, the brand feels direct, accessible, and easy to apply across digital and physical formats.

The work extends across brand identity, website, content, and social, including a series of straightforward, message-led visuals that challenge common misconceptions around nutrition.